Ryan Do
Business Insights Analyst · Sydney, NSW
Turning complex business data into clear insights and practical decisions without confusion.
Business Insights Analyst · Sydney, NSW
Turning complex business data into clear insights and practical decisions without confusion.
About Me
With over six years of experience across FMCG and education, I specialise in translating messy, high-volume data into clear commercial insight. My work has spanned national trade marketing operations at British American Tobacco, key account planning at PepsiCo, and teaching advanced data science methods to postgraduate students at the University of Technology Sydney.
I hold a Master of Business Analytics from UTS and am comfortable across the full analytical workflow, from writing SQL and Python to building Power BI dashboards and presenting findings to senior leadership. I'm drawn to problems where rigorous analysis can shift strategy, not just describe it.
Projects
End-to-end projects across predictive modelling, geospatial analytics, and business intelligence.
Developed a predictive scoring model to proactively surface at-risk key accounts during COVID-19. Incorporated sales trend, engagement frequency, and contract tenure signals to enable targeted retention actions - resulting in 100% Key Account retention across the portfolio.
View project →Applied geospatial analytics to audit national territory allocation and identify distribution inefficiencies. Redesigned field routes using clustering and proximity analysis, delivering a 16% reduction in RTM costs across the national network.
View project →Built an unsupervised anomaly detection pipeline combining K-Means clustering with statistical outlier flagging to identify non-compliant sales patterns across a 300,000-outlet network. Protected incentive payouts and strengthened reporting integrity.
View project →Skills
A practitioner across the full analytics stack - from raw data extraction to executive-ready insight.
Contact
If you’re working on something interesting in data, analytics, or strategy, I’d love to hear about it. Always happy to chat.