Business Insights Analyst · Sydney, NSW
Six years of FMCG commercial analytics across BAT and PepsiCo, a Master of Business Analytics from UTS, and a current role teaching data science to postgraduate students. I turn messy, high-volume data into clear commercial decisions.
I am a business analytics professional with six years of experience across FMCG commercial functions at British American Tobacco and PepsiCo. My work has spanned territory optimisation, key account management, sales compliance, and BI reporting across retail networks covering 300,000 outlets.
Currently, I teach data science at the University of Technology Sydney while building deeper expertise in machine learning and end-to-end ML deployment. I bring both the technical depth to build models and the commercial context to make them useful.
Master of Business Analytics
University of Technology Sydney
Languages & Tools
Visualization
ML & Data Science
Other
Analytics, machine learning, and side projects from six years of commercial practice and personal exploration.
An end-to-end ML product for identifying at-risk telecom customers before they leave, from raw data exploration through to a deployed Streamlit prediction app. Built on 594K synthetic training rows from the IBM Telco dataset. The key finding: cost-sensitive modelling delivers 25x more business value than a standard classifier at identical AUC.
Three years of transactional data from a fictional Australian online grocer, dissected across 16 business questions using advanced SQL. Covers cohort retention, RFM segmentation, promotional ROI, market basket analysis, and category performance. The full analytical toolkit of a commercial analyst.
A free, privacy-first Chrome extension for blocking distracting websites. No account, no subscription, no data collection. Just configurable blocking with Pomodoro timer, day/time schedules, named block lists, and hard-lock protection. Built because every decent option on the Chrome Web Store either costs money or phones home.
An interactive classroom tool that lets students navigate a real loss surface in 1D and 3D, watching SGD, Momentum, RMSProp, and Adam converge (or fail to) as they tune the learning rate and schedule in real time. Built as a teaching aid for UTS data science students.
A Power BI case study for a fictional Australian e-commerce brand, built on a star schema data model. Demonstrates DAX measure design, data modelling decisions, and business storytelling using a structured hypothesis-driven narrative.
A predictive scoring system built to proactively identify at-risk key accounts during COVID-19, enabling account managers to intervene before contracts were lost and achieving 100% Key Account retention across the portfolio.
A geospatial analytics project that audited national field territory allocation, identified distribution inefficiencies invisible to conventional reporting, and redesigned routes to deliver a 16% reduction in Route-to-Market costs.
Design and automation of a multi-report Power BI suite that replaced fragmented manual reporting across 300,000 retail outlets, resolving longstanding data discrepancies between field systems and head office.
An unsupervised ML pipeline combining K-Means clustering with statistical outlier detection to identify non-compliant sales behaviour across a 300,000-outlet retail network, protecting incentive payouts and strengthening reporting integrity.
No projects in this category yet. More coming soon.
University of Technology Sydney
Teach statistics and data science to 200+ postgraduate students per semester, using real-world datasets to make analytical methods practical and accessible. Responsibilities include tutoring weekly lab sessions covering Python, machine learning fundamentals, and statistical analysis; marking assignments and providing detailed feedback; and supporting student projects from scoping through to submission.
PepsiCo
Delivered commercial analytics supporting 69 national key account negotiations across the Australian portfolio. Built the Client Health Score predictive model to identify at-risk accounts during COVID-19, achieving 100% Key Account retention. Supported pricing strategy, promotional planning, and contract renewal timelines for the commercial team.
British American Tobacco
Four years across multiple analytical roles supporting BAT’s national trade marketing function in Vietnam. Built the Geospatial Route-to-Market Optimisation project delivering 16% national cost reduction. Designed the Power BI Trade Marketing Suite covering 300,000 retail outlets. Built the Sales Compliance Detector pipeline to protect incentive payout integrity.
Posts coming soon. In the meantime, feel free to explore the projects above.
I am currently looking for Data Analyst and Data Scientist opportunities in Sydney. If you have a role or project in mind, I would love to hear from you.
